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Investigate the different of the impact of brand engagement (consumption content and contribution of content) on social media betwee gerenation x and y
Business Administration/ManagementBachelor'sAlzahra University2017-09-18 Iran
Conferences
Your Presentation Title :
Forecasting the effect of customer expectations, social influence and trust to technology on adoption and purchase intention of autonomous cars by regarding the moderating role of customer innovativeness
Conference Name :2nd international conference on challenges and new solutions in industrial engineering and management and accounting
Iran
2020
Your Presentation Title :
The effect of brand equity of Tehran luxury restaurants on brand trust mediated by brand reputation
Conference Name :17nd international managem conference