Sajad Shakeri

I'm a Ph.D. student in Sport Management. My research focuses on the impact of various advertising appeals on consumer attention, emotion, memory, and preference. I use EEG and Eye tracking alongside traditional surveys to explore unconscious and conscious reactions, aiming to enhance the effectiveness of sports advertisements through neuroscience-informed strategies. I am also interested in bridging the gap between academic theory and practical marketing applications in the sports industry.

Living in : Iran

Gender : MaleRace : Middle Eastern

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Academic Profile

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Educations

Sports ManagementPhDFerdowsi University of Mashhad2030-06-14 Iran

Sports ManagementMaster'sTarbiat Modares University2026-06-10 Iran

Mining EngineeringBachelor'sShahrood University of Technology2021-09-05 Iran

Conferences

Your Presentation Title :

A Systematic Review of Neuromarketing in Sport

Conference Name :14th International Congress on

Iran

2024

Journal Publications

Publication Title :

Investigating Types of Advertising Appeals and Cognitive and Emotional Processes of Sport Consumers in Neuromarketing: A Systematic ReviewFirst author

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Publication Title :

A Systematic Review of Neuromarketing and Its Tools in IranFirst author

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Awards

Best articleBest article2024-03-06